We are exhibiting at Bett 2009 for the first time.
Our booth is tiny and it would be great to hear from experienced audience how you plan to find your way around the conference and what we should to do in order to get "your" attention?
we do have some cool walking robots and i'm sure that people who will happen to pass by our stand will notice but it is not exactly located at the main entrance.
After my fair share of BETT shows, I would say that small/remote stands need to make up for their handicaps by:
- Having enough people with them who know the product well enough to answer questions. That means having lots of info to hand like prices, delivery times, educational merits, case studies (if you have any), that sort of thing.
- Having those people stood at the stand as much as possible (maybe take food/drink with you if you can). It's amazing how many stands are completely vacant for long spells. I guess that bit might be a tad boring on day 4, but it's surely worth making the most of the opportunity. There was a guy who bought 100 of those "laser keyboard" thingummies late on a Friday one year I was there and he could easily have passed that small stand by.
- Stopping anyone who shows a flicker of interest and chatting to them! It can be a bit tiring as a visitor when this happens, but it is par for the course and you really DO need to do it on small stands if you don't want to disappear in the fog of advertising brochures.
Another thought - if you're a small company, with the same few people sitting on the stand the whole time, might be a good idea to make sure they are careful to take care of their voices. Talking all day long can be tiring. Teachers get some training in this these days, it might be an idea to find some vocal warm up exercises or something on the Internet. Might want to take along plenty of water to drink, maybe sore throat sweets or something for emergencies.
Last edited by dhicks; 5th January 2009 at 10:58 PM. Reason: Of, not nor.
Bringing some robots down to our stand for an hour or two would be quite cool (I like robots) so long as we can play!
I'm not sure we have the room though
I know ... if we get rid of that bloke that looks a bit like Meat Loaf there should be some room.
Just replying to your email
Back to the topic though, clear and easy demonstrations to show how easy they are to use, how little effort it takes to fit into the curriculum and what the other possibilities for use are.
Having a teacher on the teacher on the stand who has been using them in lessons always helps, but make sure they understand they are selling the product, not their school.
Have them fight. In an arena. & fix lasers to them.
Well would work for me
What can you do to attract people hmmm, well you could have some snazzy robot things to impress people.
What? you allready have some? good man that'll do it then.
Thank you for the very valuable suggestions!
@Dos_Box - we'll look into having a robot at your stand; will be in touch by email
Come by and see our robots at stand U111
You got a website or something? I wanna see these robots!
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