Sony to take on Google's Chromecast
The Smart Stick: BBC News - Sony Smart Stick to challenge Google Chromecast dongle
Even though it costs £94 ($150) it can also download and run apps from the Google Play store:
They state that the dongle offers access to Netflix, Amazon Instant Video, YouTube and the Chrome web browser - which will all come pre-installed - and the option to download more software from the Play app store.
I suspect that other manufacturers will be along shortly as well!