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AV and Multimedia Related Thread, Free sugar mice for your opinions in Technical; I feel I'm a little late to the chase here, I've read pretty much all of my opinions posted by ...
  1. #46
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    I feel I'm a little late to the chase here, I've read pretty much all of my opinions posted by other users!

    This might just be me but one thing I would like to see more of is the roots of your business - you mention "The founders are 2 brothers and their
    old university friend. From these close knit beginnings ...", I think more information regarding your growth from providing a local ICT service to a national PC manufacturer would be inspiring and help to portray a friendly image, separating yourselves the big money grabbers out there. While you have mentioned your "customer centric approach" throughout your brochure, a picture or two of your premises and friendly staff (hard at work of course) would help to visualise this. Also, the bloke in blue shouldn't thrust!! STOP IT!

    On page 5, the "and the rest" text should not fade out.

    In general the design is really nice.
    Last edited by JJanisch; 9th July 2013 at 01:07 PM.

  2. Thanks to JJanisch from:

    VeryPC (10th July 2013)

  3. #47

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    Quote Originally Posted by Love_Sausage View Post
    Looks clean and professional and I'd certainly read it. It does seem a little light on actual products - comes across as quite wordy at times. More case studies perhaps? Also, the headlines on page 3 really distracted my eye, I think there are two things going on there - the spacing between the headline and the body of text seems tight and the headlines span the columns instead of neatly wrapping to the first column and just bumping up the body of text to align on the right side. Maybe that's just me
    Thanks a lot for the comments and suggestions.

    We'll be going over all your thoughts and considering what edits we want to make when all the votes are in.

    Cheers,

    Al

  4. #48

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    Quote Originally Posted by Steve21 View Post
    From my point of view I look at this differently. If someone who knows nothing about your company at all looks at the brochure what is it that will make them want to know more about yourselves, rather than any other reseller etc. The amount of brochures we're bombarded with, it's really only the weird, wacky, and different things that stand out Things like the unique computers, engraving, energy stuff blahblah. Certainly not saying just focus on these, but just a few more pages would be nice personally.

    Just my two cents!

    Steve
    Thanks again Steve - very useful. I'll add these additional comments to our list of suggestions for when we consider the edits we want to make.

    Al

  5. #49

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    Quote Originally Posted by Domino View Post
    Personally I think there's a bit of a design mismatch between the cover and the internals - the internal pages look very sharp and clean, the cover is a bit less tidy.

    and the font for "We're successful..", oh god the font...
    Thanks for the feedback.

    More on THAT typeface to follow...

    Don't forget to claim your free sugar mouse - PM me your details so we know where to send it.

    Cheers,

    Al

  6. #50

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    Quote Originally Posted by X-13 View Post
    Beginning to regret the selection of typeface for the "We're successful..." bit now that it has been compared to comic sans by several of you. Perhaps it was chosen a bit too hastily in hindsight.

    For the record, I'm no fan of Comic Sans either, but it's mainly because of the rampant overuse, rather than any inherent badness in the typeface itself - I think its visual appeal and legibility is what has led to it being used so much. If anything, I pity poor Comic Sans, a victim of its own success, punished for being pretty and friendly. There was a time when it had its place in a certain kind of childish/fun design, but decades of Powerpoint amateurs, lost cat posters, bad shop signs, takeaway menus and many many more communications than can ever be listed here mean that we just hate it whenever we see it, even when the usage is appropriate. We're probably just being snobs really - the people who still have the guts to use it should probably be applauded for not letting a fashionable opinion sway their selection.

    Sheesh - I've never got that serious about Comic Sans before - I kinda feel like I should lead some sort of revival now, championing the virtues of a maligned innocent and leading it to a new generation of success. No, let me think... no, no I'm not going to do that.

    Al

  7. #51

    VeryPC's Avatar
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    Quote Originally Posted by kearton View Post
    Page 1 (top): Light font on light background = hard to read.
    Page 1 (middle): Andrew is doing some strange pose. It's not a good look.
    Page 1 (bottom): "We're successful..." font = very similar to Comic Sans. nuff said.

    Page 2: Andrew's photo is on a light background, and also his head isn't centered in the frame = looks bad
    Page 2: Using toooooo many different fonts on 1 page
    Page 2: Massive gap before postcode

    Page 4: 2 Windows logos are blurry. Use sharper images?
    Thanks for the feedback.

    We'll add your useful list to the pot and consider all the suggestions when it comes time to make some edits.

    Cheers,

    Al

  8. #52

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    Quote Originally Posted by JJanisch View Post
    I feel I'm a little late to the chase here, I've read pretty much all of my opinions posted by other users!

    This might just be me but one thing I would like to see more of is the roots of your business - you mention "The founders are 2 brothers and their
    old university friend. From these close knit beginnings ...", I think more information regarding your growth from providing a local ICT service to a national PC manufacturer would be inspiring and help to portray a friendly image, separating yourselves the big money grabbers out there. While you have mentioned your "customer centric approach" throughout your brochure, a picture or two of your premises and friendly staff (hard at work of course) would help to visualise this. Also, the bloke in blue shouldn't thrust!! STOP IT!

    On page 5, the "and the rest" text should not fade out.

    In general the design is really nice.
    Thanks very much for the comments; never too late to add some constructive feedback!

    Regarding the back story, it would be nice to go into more detail. When summarising all aspects of a company into a single concise document, getting all the facts on everything in there is pretty much impossible without making it far to long to be considered either concise or a summary any more. On review, we'll consider where perhaps too much detail on something important has been sacrificed for the sake of brevity, and where other aspects of the business may be condensible.

    Getting feedback from you all in this thread has been an invaluable insight into how we should be pitching our communications and which kind of information you are more interested in - thanks everybody.

    Sugar Mouses still up for grabs for new commenters remember - give us some feedback on the document linked in the original post and PM your details to me to claim. Those of you who have posted comments but not claimed yet - do so, and a sugary treat shall be yours!

    Al

  9. #53

    X-13's Avatar
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    Quote Originally Posted by VeryPC View Post
    ~Comic sans stuff~
    Fun Fact: Our filter freaks out if you google "Comic sans".

    Comic sans may be appropriate sometimes [which I doubt], but it's never appropriate for serious business.


    I agree with @kearton about the logos. I have the PDF maxed out on a 27" screen and the text on the Windows 8 logo is still really small. [It doesn't help that it's pretty much a blue square]


    Side note: I love your 403 forbidden page.
    Last edited by X-13; 10th July 2013 at 11:04 AM.

  10. #54

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    The mice have been released

    Hi folks,

    July is over and the period for submissions is officially over. I'm here to tell you that your sweet sweet (and I can personally verify the SWEETness of these little fellas) mice are now scurrying through the postal system to your addresses. Thanks very much for all the comments, and enjoy your rewards:


    and correct me if I'm wrong, but as far as I can tell, these are vegan friendly treats:



    Cheers!

    Al
    Attached Images Attached Images
    Last edited by VeryPC; 6th August 2013 at 09:59 AM.

  11. #55

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    Quote Originally Posted by VeryPC View Post
    and correct me if I'm wrong, but as far as I can tell, these are vegan friendly treats:
    It depends on where the Glycerine is from. It's either an animal product or synthetic.

  12. Thanks to X-13 from:

    VeryPC (6th August 2013)

  13. #56

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    Quote Originally Posted by X-13 View Post
    It depends on where the Glycerine is from. It's either an animal product or synthetic.
    I see - well in that case I cannot guarantee the mice are vegan, but they might be (or they might not be, it all depends where that glycerine comes from).

    EDIT - vegan mice, fed on lettuce, tofu and other vegan sweets like Veggie Percy from M&S
    Last edited by VeryPC; 6th August 2013 at 11:46 AM.

  14. #57
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    Quote Originally Posted by VeryPC View Post
    Hi folks,

    July is over and the period for submissions is officially over. I'm here to tell you that your sweet sweet (and I can personally verify the SWEETness of these little fellas) mice are now scurrying through the postal system to your addresses. Thanks very much for all the comments, and enjoy your rewards:


    and correct me if I'm wrong, but as far as I can tell, these are vegan friendly treats:



    Cheers!

    Al
    Slightly OT, where can I buy that box of them from?!?!?! //Drool//

  15. #58

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    Quote Originally Posted by Rawns View Post
    Slightly OT, where can I buy that box of them from?!?!?! //Drool//
    We got ours from Hancocks, a chain of wholesalers specialising in confectionery. You should see their warehouse, it's like a wonderland/drab industrial building of sweeties; floorboards to rafters with old-fashioned sweets in jars and more recent branded stuff too. They've got just about everything - I saw a box full of of marshmallows each the size of my arm.

    They sell online too: Assorted Sugar Mice | Buy Wholesale Sweets - Wholesale Sweets

    There is a branch in Bristol that might be useful to you: Find my Nearest Hancocks

    You can pay a £1 day fee to drop in at your branch and buy what you want (at least that was an option at our branch in Sheffield).

    If you want a Cash and Carry card to use the warehouse without the day fee, you need to be able to prove you are a business with bank statements/utility bills and there is a minimum £100 spend on first visit. We managed to load up well over this amount in future give-aways for promotions on EduGeek and treats for our staff. It is one of those eyes-bigger-than-your-stomach/wallet type places and restraint is needed to avoid the temptation of just buying one of everything!

    Al
    Last edited by VeryPC; 6th August 2013 at 01:39 PM.

  16. Thanks to VeryPC from:

    Rawns (9th August 2013)

  17. #59

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    Quote Originally Posted by VeryPC View Post
    Quote Originally Posted by Rawns View Post
    Slightly OT, where can I buy that box of them from?!?!?! //Drool//
    We got ours from Hancocks, a chain of wholesalers specialising in confectionery. You should see their warehouse, it's like a wonderland/drab industrial building of sweeties; floorboards to rafters with old-fashioned sweets in jars and more recent branded stuff too. They've got just about everything - I saw a box full of of marshmallows each the size of my arm.

    They sell online too: Assorted Sugar Mice | Buy Wholesale Sweets - Wholesale Sweets

    There is a branch in Bristol that might be useful to you: Find my Nearest Hancocks

    You can pay a £1 day fee to drop in at your branch and buy what you want (at least that was an option at our branch in Sheffield).

    If you want a Cash and Carry card to use the warehouse without the day fee, you need to be able to prove you are a business with bank statements/utility bills and there is a minimum £100 spend on first visit. We managed to load up well over this amount in future give-aways for promotions on EduGeek and treats for our staff. It is one of those eyes-bigger-than-your-stomach/wallet type places and restraint is needed to avoid the temptation of just buying one of everything!

    Al
    Hey @Rawns did you order a boxfull of Sugar mice yet? I hope you haven't lapsed into a sugar induced coma as a result.

    Al

  18. Thanks to VeryPC from:

    Rawns (9th August 2013)

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    Quote Originally Posted by VeryPC View Post
    Hey @Rawns did you order a boxfull of Sugar mice yet? I hope you haven't lapsed into a sugar induced coma as a result.

    Al
    Hahaha! Not yet, funnily enough I'm popping to Bristol next week so may have to swing buy!!!

    Now... where can I hire me a cheap transit van......

    EDIT: MOTHER OF GOD! I've just found their US candy page!!!!!!!!!!!

    Last edited by Rawns; 9th August 2013 at 09:39 AM.

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