VeryPC (8th July 2013)
It seems fine to me, the only thing I'd say is that "the best you've ever had" reminds me a lot of Gillette ["The best a man can get"]
Plus, the massive space between "Sheffield" and the post code is strange.
Cheers, X, appreciate the feedback.
"The best a desk can geee-eet!" Yeah, I can hear that a bit too.
You're not the first to point out the postcode space, it's becoming a real talking point - maybe I should make it even bigger and blow your minds!
Thanks a lot,
Thought the document looked pretty good, but as others have said some more info on the products would have been nice.
If you'd like some general feedback, I think you guys try a bit too hard at being 'zany' or a bit crazy etc... Some of the vids you have posted here like the prize draw ... I like some of the products you have to offer and am currently considering whether or not to buy a suite of PC's from you. The 'were a bit crazy' routine that comes across here puts me off though. Some may like it and find it endearing, to me it makes me quite wary ...
A lot of people are saying more info on products (particularly the VeryPC made ranges) - just to clarify, this document is intended as an introduction to the company, so we didn't want it to be purely product focussed. However, as so many of you have raised the issue, we may rejig the focus a bit to bring our desktop PC and server products and integration services further to the fore. Also, there will be more specialist documents focussing on and covering in more detail the particular ranges and services in the future too.
Re: ZANY - We're honestly not "trying" to act daft just to present an image. We just wanted to show the fun side of the people who work here as we've found that being ourselves is the best way to build long lasting relationships with our customers. It's a great way for us to get a bit of attention in a very competitive marketplace going up against some huge global brands as competitors.
On a professional note, the official daftness is restricted to only certain marketing activities such as these - we have too many important customers relying on our products and services every day to let a slapdash attitude creep into our way of working. We run a tight ship here, and value our customers too much to apply anything but 100% professionalism to the work we do for them. I urge you to give our salesteam a call on 0845 0345 017 or 0114 321 8609 or email firstname.lastname@example.org to talk about your requirements and let us demonstrate first hand what we can do for you with no pressure or obligation on yourself.
Like @X-13 says below, it's not a routine, but the products and services we provide are the main priority.
Looks very suitable overall. Not too corporate with a personal touch - handwriting style font and Polaroid photos.
Good focus of company values. Not too crammed, well organised and spaced.
Many accreditation stamps and manufacturer's logos throughout, but perhaps missing the extent to what the relationship is. You don't want to mislead.
Looks clean and professional and I'd certainly read it. It does seem a little light on actual products - comes across as quite wordy at times. More case studies perhaps? Also, the headlines on page 3 really distracted my eye, I think there are two things going on there - the spacing between the headline and the body of text seems tight and the headlines span the columns instead of neatly wrapping to the first column and just bumping up the body of text to align on the right side. Maybe that's just me
Just my two cents!
VeryPC_Colin_M (9th July 2013)
Personally I think there's a bit of a design mismatch between the cover and the internals - the internal pages look very sharp and clean, the cover is a bit less tidy.
and the font for "We're successful..", oh god the font...
Page 1 (top): Light font on light background = hard to read.
Page 1 (middle): Andrew is doing some strange pose. It's not a good look.
Page 1 (bottom): "We're successful..." font = very similar to Comic Sans. nuff said.
Page 2: Andrew's photo is on a light background, and also his head isn't centered in the frame = looks bad
Page 2: Using toooooo many different fonts on 1 page
Page 2: Massive gap before postcode
Page 4: 2 Windows logos are blurry. Use sharper images?
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